Meta

Created in collaboration with Meta, Icon Agency and the talented team at EYEYEAH!, this campaign was designed to help young people recognise and avoid common online scams.

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Developed as a series of social-first animations, each film used bold visuals, engaging storytelling and memorable characters to capture attention in fast-moving feeds while communicating practical advice in a clear and accessible way.

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The animations formed part of a broader campaign, encouraging viewers to continue the experience through an interactive game where they could put their scam-spotting skills to the test.