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Scams
Bringing scam awareness to life through illustration, storytelling and animation.
Created in collaboration with ICON Agency, this social media campaign was designed to help people recognise and avoid common scam attempts on WhatsApp.
The challenge was to communicate serious messages in a way that felt clear, engaging and approachable. To bring each scam scenario to life, I first developed three custom illustrations that captured the essence of each situation while staying true to WhatsApp's visual style and brand guidelines.
From illustration through to animation, every element was carefully crafted to create content that was informative, memorable and easy for audiences to connect with.
Credits
Client: Meta
Production: ICON Agency
Producers: Brigitte Yoseski & Shannon O'Neil
Art Direction: Kenneth Parris lll
Storyboards, Animation, Sound: Oscar Gomez
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